Monday, October 30, 2006

Driving a Shift - and I don't mean a manual transmission..

Buried in an article about trends in the Finance pages of the NY Times is a powerful quote:

“We are perhaps on the first step to a matriarchal society; women will earn more money than men if current trends continue by 2028,” said Michael J. Silverstein of the Boston Consulting Group. “The trend has been escalating in the last 10 years as there has been a gradual, slow erosion of the power balance in the family, a psychic rebalancing.”

NY Times Article Link here


Women, Mr. Silverstein added, are “controlling purchases and driving a shift in our economy.”

So. If this is true..
CARIBOU COFFEE I AM A WOMAN - LISTEN TO ME! I am driving a shift in the economy!
You should ALWAYS, I repeat ALWAYS have Mango Iced Tea available. Every location, every day. That Irish Breakfast and Pepppermint - that's crap.
Brew mango iced tea daily, please. Otherwise you will miss out on hundreds, maybe even thousands of dollars of my purchases annually.

Thank you.

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